New To Frette.com?
Try The Frette Stylefinder Now

HOTEL of the month

THE TORCH DOHA

THE TORCH DOHA, QATAR

THE TORCH DOHA is an iconic hotel which stands at 300m high, as the tallest building in Qatar. The 5-Star luxury hotel offers 360° panoramic views across Doha and is surrounded by state-of-the-art sport and leisure facilities at the center of Aspire Zone - Doha's vibrant Sports City. THE TORCH DOHA, member of Leading Hotels of the World became the preferred choice for corporate guests, sport enthusiasts and health & wellness seekers.

THE TORCH is ideally situated midway between the major diplomatic area of West Bay and Qatar Foundation with its international universities and educational facilities and is the closest hotel to the new Doha Convention Centre and Qatar Science and Technology Park, accessible within 15 minutes by car.

HOTEL INFORMATION

ADDRESS:

Al Waab Street, Aspire Zone,Doha, QATAR

TELEPHONE: 00974 4446 5600

WEBSITE: www.thetorchdoha.com

Sherif Sabry

the INTERVIEW

What was your design inspiration for THE TORCH DOHA, QATAR?

The hotel is the result of comprehensive architectural, engineering and technical design, shaped to represent a colossal torch which for the duration of the Asian Games in 2006 held its symbolic flame, the highest flame in the history of the games.

The silhouette of the building with its kinetic LED light display at night is standing high on Doha’s skyline, as the iconic landmark hotel of Doha.

The hotel concept and interior design is captivating for guests, where the lobby, the rooms and suites and conference areas are brightened with natural daylight, combining modern design (wood, mosaic tiles, natural stone or marble) with the latest technology.

The awards received within the last two years highlight the spectacular hotel design, to name a few: Best Luxury Design Hotel, World Luxury Hotel Awards 2014 and Best International New Hotel Construction & Design, International Hotel Awards 2013.

What is unique about your property?

The hotel brings together the latest in-room technology with signature dining experience and high-end amenities. THE TORCH DOHA is the only five-star luxury hotel in the Middle East where rooms and suites are equipped with an iPad in-Room Solution, interactive LED TVs, mood lighting system with 12 different colours and high-end room amenities.

Other attraction is the Qatar Equestrian Club, where visitors come over to view the stables. Races and show-jumping events are held at the Rayyan Racing and Equestrian Club.

What was important about having Frette in your property?

Maintaining superior levels of guest satisfaction is vital in highly competitive hospitality markets. This is the reason we chose a high-end bed linen brand like Frette, to complement the bed comfort and enhance the overall guest experience.

How does the Frette product ad to the design of the hotel?

The product goes hand-in-hand with our well-appointed rooms and facilities. Many online reviews have mentioned our comfortable accommodations; therefore Frette is the right bed linen choice, adding the extra touch to room comfort.

What are the most important decorative elements in your home?

The garden with a custom-made design, maintained by my wife and the special storage areas inside the house, suitable for business and casual attire.

What are your three most important elements when designing a bedroom/room?

Comfort, luxury and size.

What does it feel like to wrap yourself in Frette?

It creates a feeling of home away from home.

How do you define luxury?

From a hospitality point of view, luxury can be defined by a mix of stylish, high-end design and exclusive service. It is the ability to ensure the best care and attention for guests’ comfort, at all times.  

If you only have 72 hours in Qatar what would you recommend doing or seeing?

Take time to explore Doha, where modern architecture sits side by side with traditional Arabic souks (bazaars) and hundreds of mosques, the largest of which is the Grande Mosque. Popular sports include water sports like jet-skiing and safari tours in the desert.

For shopping opportunities, hotel guests have direct access to Villaggio (Doha’s largest Shopping Mall) through a private connecting walkway and also to Hyatt Plaza mall. In Villaggio you can visit famous branded retail stores, enjoy ice skating, Gondolania fun park and karting facilities.

Aspire Park is accessible within 2-minute walking distance from the hotel and it includes running tracks, large open green spaces, an internal lake, restaurants and cafés.

Other attraction is the Qatar Equestrian Club, where visitors come over to view the stables. Races and show-jumping events are held at the Rayyan Racing and Equestrian Club.

What is your favorite restaurant in Qatar?

My favorite restaurant in Qatar is PANORAMA, the latest addition at THE TORCH, located on the 50th floor, with a spectacular view of the city from 250m high above the ground. It introduces a unique bistronomy concept - luxurious and approachable modern cuisine. Signature dishes include the slow cooked veal platter, duck confit and homemade ravioli.