"There are so many ways to find inspiration in the various art moments, from Japanese watercolors to Modernist sculptors."
Emiliano Salci & Britt Moran
Introducing the interior design studio behind the new Frette boutique in London. Fusing contemporary design with traditional Art Deco detailing, the new store has been designed by highly acclaimed DIMORESTUDIO, who looked at Italian architect Carlo Scarpa’s love for materials, landscape and the history of Venetian culture for the architecture of the showroom.
How did you get passionate about design?
We have always been deeply interested in design, Emiliano since running the furniture distribution company founded by his father in Arezzo and Britt the same, with his family running a home interiors business.
Where do you get your inspiration?
Art and fashion are a source of inspiration, the architectural and design scene spanning from Art Deco to the 1970’s. Country wise, Italy, USA and France, and the Vienna secession period.
Who inspires you?
Donald Judd, Lawrence Carroll, Max Ingrand, Carlo Scarpa, Eileen Gray, BBPR.
What is the art field you are most interested in?
There are so many ways to find inspiration in the various art moments, from Japanese watercolors to Modernist sculptors.
How was the project with Frette born?
We were contacted by Frette, who was looking for an interior design firm able to mix tradition with a contemporary feel.
How do you image the Frettes client shopping experience at the London store?
Fine luxury, a relaxed and welcoming atmosphere and aesthetically pleasing.
Do you think you will develop other projects with Frette in the future?
We would certainly love to do so.
How do you describe sleeping in Frette linens in three words.
Pleasant, cool, crisp.
What is on your nightstand?
A pen and notepad to write things down that wake me up, a book on the Piemonte region of Italy, a small lamp by Mathieu Mategot.